repressive dilettante: How social media can benefit small businesses

Saturday, December 29, 2012

How social media can benefit small businesses - Ecademy

The Guardian Small Business Hub's article How social media can benefit small businesses has four simple small business case studies about using social media for business.

They are simple case sudies because they are just broad outlines and because they don't really explain inputs or results (it is only a news article). However it has a neat summary which is a great starting point:

These are four businesses from different sectors, employing different strategies, however there are some basic rules that all businesses should follow if they want results...

? Be selective and focus on the platforms where potential customers are likely to be.

? Be social; don't just announce, engage.

? Be responsive. Establishing a presence on social media is an invitation for people to communicate with you. Ignore them and your efforts will be wasted.

? Be adaptable. Social media is evolving rapidly and businesses must constantly monitor and measure activity and responses and adapt their strategies accordingly.

"Business is all about relationships; be generous, be interested in other people, invest the time and effort, and it will pay off," "

Robert Craven -- UK's #1 Business Speaker (SpeakerMix)
The Directors' Centre - Ecademy Profile