3 Advantages Brochure Marketing Offers Your Business

Brochures have been used by businesses for centuries in one form or another to market anything from products to events to drum up business. A brochure can oftentimes seem like an innocuous way to market a business, but they have a proven track record in bringing in sales and customers in an effective way.

Brochure marketing provides many advantages whether your business is just starting out with a small customer base or your business is a large multi-location national chain with customers all over the country and the globe. Of course, sometimes understanding those advantages can be less than clear when faced with the prospect of spending the marketing budget on a less flashy form of marketing. To help with that we?ve put together the 3 advantages brochure marketing offers your business.

Brochures are the original form of a ?portable salesman? because they go with the customer and are a handy way to make a no-pressure sale to the customer without the overt sales pitch. By allowing them to view the brochure on their own time the person is better able to review the information included in the brochure and make an informed and confident decision about the business and whether to purchase products or services from them. For many people, the straightforward and traditional sales pitch may do nothing more than to get their hackles rising in a second flat, but a small and innocuous brochure can make the soft sell in a more acceptable way to the public and bring them into the business fold in a way that creates loyalty and approval with the customer.

Easy and Numerous Distribution Methods with Brochures

A brochure offers a business the ability to distribute and market their business in a variety of ways from brochures sent in a mass direct mail marketing campaign to a friendly salesman knocking on doors and offering a handy brochure in person. By using brochures, businesses can choose to go with just one distribution method or choose a variety of them for a higher ROI through the act of reaching out to many different demographics. Brochures can be included in anything from sales packets to direct mailers, tradeshows, business locations and more, enabling a business to better reach their past, present and future customers and form lasting relationships with them.

Garner Branding with Brochures

When a person comes into contact with a brochure they oftentimes keep it around for a while, being reminded more than once about a business and its products or services as they run across it time and again. It allows that business to be branded within the mind of the person; associating the business with that type of service, product or industry that will be remembered later on to the advantage of the business. Brochures offer the ability for a business to get branded in a positive light because they are subtly reintroduced to the person without trying for a hard sell with products or services.

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Source: http://www.cerqa.com/blog/index.php/2012/12/3-advantages-brochure-marketing-offers-business/

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