RadiumOne Pays Startups To Cookie Their Users For Hashtag Ad Retargeting

Startups in need of a business model don't have to drop more ads in their apps. Instead they can drop cookies on anyone who posts or views a hashtag, and get a revenue share from RadiumOne who retargets their users with ads around the web. RadiumOne begins dogfooding today by dropping retargeting cookies from its Pinter-esque site Via.me so advertisers can target users interested in #cars or #Nike.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/h8ey48gB2Fs/

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