Okay, so we don?t have flying cars yet. But, we do have video conferencing. And, in growing numbers businesses are adopting video conferencing into their overall Unified Communications strategy. But, I?m not so bullish on the video conferencing market as most people might be. Why? Well one word??Cloud?.
Yes, Video is here to stay and will continue to be deployed more and more. But, what company in their right mind today would want to invest in a video conference or ?Telepresence? system that costs $100k +? I know, people will argue that ?you can set-up a conference room with intelligent cameras that follow the discussion, that produce high-quality HD video, that can see the entire room, etc., etc.
However, with the rapid adoption of Cloud services and the ?as a Service? model, I think you?re going to see video sold more as an add-on to Hosted PBX offerings. In fact, Polycom already recognizes this because many enterprise Hosted VoIP companies are already using their bridging equipment in their cloud environments making video bridges an ?as a Service? offer.
More and more people are becoming road warriors or work from home employees. With the advent of cloud based video bridges it makes location a moot point. That?s the beauty of the Cloud.
The discussion of image quality and intelligent cameras doesn?t outweigh the benefit of mobility. Most people would prefer to be untethered and unrestricted as opposed to sitting in a stuffy conference room.
The large players like Polycom, Cisco and LifeSize will continue to sell their equipment. I just think the face of their customer is going to change and the sales numbers will be coming more and more from the many enterprise hosted VoIP companies that are growing exponentially.
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